Overview
FMCG or fast-moving goods are goods that are sold very fast at low prices. Products include packed food, beverages, etc. To sell products like these you need to be trained properly. There are different phases to it. You need to focus on all of them to communicate efficiently with your clients and sell the product. This training is an all essentials packed module for sales training for FMCG.
Course Content
Market knowledge and
research
It is very important to know about your product and the market
it is being sold in. It will help you in selling the product. It is also very
important to know how to properly conduct research about the market and keep
tabs of its going on to help you sell the product better by observing consumer
consumption trends.
Product positioning and
consumer targeting
This module mostly just teaches you to identify and study your
target audience and then teaches you how to perfectly place the product in
areas of interest in your demographic.
Consumer feedback and
development of product
It is important to get the customer's feedback and develop your
product accordingly. Collecting opinions about the product will also help in
understanding how to sell the products.
Communication and
promotion
This module will teach you the appropriate methods of
communication with customers and how to promote your brand to get maximum
sales. Every product has its own U.S.P. This is what we need to focus on to
sell the product.
Creating a marketing
plan
To sell anything you need a plan. This module will teach you how
to make a thorough marketing plan and put it to action to sell the product. By
setting objectives and tasks you accomplish the task of promoting sales bit by
bit.
Key Features
The key features of this module will revolve around marketing
and communication. These are the two most important features which affect sales
especially for products that are FMCG. They are sold directly to the consumer
and thus need to be marketed to suit the masses. Their U.S.P. needs to be
highlighted, making it a compelling product to be bought.
Eligibility
This course applies to anyone working in the sales industry. It
will help a normal sales executive to a high-level M.B.A graduate who deals
with clients daily. The basic objective of the module is to close deals. This
is something that is a beneficial skill for all sales-related professionals.
Benefits
● It will help people
working in the sales department in researching their product and creating a
viable method of marketing that helps in increasing sales.
● It will teach them how
to create a marketing plan which will help give them a sense of direction when
selling a product.
● It will help them in
communicating with the customers efficiently.
● It will also provide
them indirectly with market knowledge which can prove to be a game-changer.
Certification
Once the course is completed a certificate will be issued to the
participant, specifying the training they have undergone.
